I help founders and business leaders in complex, technical industries turn sales plans into sales performance.
With over 25 years of B2B sales experience across corporate and SME environments — both in-house and as a consultant — I’ve seen what works, what doesn’t, and where most companies get stuck.
Often, the issue isn’t the strategy — it’s the execution. Leaders invest time and money into go-to-market plans, only to hit a wall when it comes to implementation. Others rely on outdated sales approaches that no longer align with how customers buy.
That’s where I come in.
I work as a strategic partner to clarify your sales priorities, optimise your sales process, and drive consistent, qualified pipeline growth. Whether you're scaling into a new market or modernising your sales engine, I deliver practical solutions that create momentum and measurable results.
If you’re ready to stop leaving revenue on the table, let’s talk.
Don’t let valuable opportunities pass you by — take action, and aim high.
"Knowledge is power: You hear it all the time but knowledge is not power. It's only potential power. It only becomes power when we apply it and use it."
