Are you clear on who really stands to benefit from your product? Are you clear on why that is? Is the scope too narrow or too broad?  

How are you approaching the conversations to those with access to the customers you’ve described previously?

How are you structuring your deals with your channel partners? What does your offer cover to ensure an equitable channel partnership going forward?

What level of post sale support do you offer to ensure the customer keeps coming back?

How can you increase customer retention?

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What are you doing to innovate your offer to keep customers returning and attract new
ones? How can you become easier to do business with and diminish the risk of opening
doors for your competition?